Blogger allows associating a custom domain purchased from a registrar to display instead of the default platform subdomain URL. Before mapping a new domain, first create a Blogger blog, buy a suitable niche-matching domain, and update its DNS settings to technically point to Blogger's servers. Then in the Blogger dashboard under Publishing settings, toggle to the Custom Domain section, choose Advanced setup, and enter your fully qualified domain name to save.
Blogger automatically attempts verifying domain ownership through DNS validation which should succeed if DNS was preconfigured correctly. Once added and verified, visitors to your custom URL will see your Blogger content. Best practices include enabling HTTPS encryption, submitting an updated sitemap with the new domain to search engines, and setting 301 redirects from old URLs to maintain link equity.
Blogger makes it easy for anyone to start and run a blog for free. If you have a Blogger site, your default URL would look something like yourblogname.blogspot.com. While perfectly functional, such an address may not project the professional image you want for a business or brand.
The good news is you can configure Blogger to use a custom domain you purchase instead, like www.yourbusiness.com. Doing so helps establish credibility and makes your blog easier to market. Follow this simple 2023 guide on adding any domain to an existing Blogger account.
Prerequisites Before Adding a Custom Domain
Before associating a new domain with your Blogger blog, fulfill these prep steps first:
● Create a Blogger account and set up a new blog if you haven’t already. You’ll need an active blog on the platform before custom domain mapping.
● Have a domain name purchased from a registrar like GoDaddy, Bluehost, or Namecheap that you control. If you don’t own a suitable domain yet, buy one now that matches your blog niche.
● Point your domain to use Blogger’s servers at ghs.google.com. Work with your registrar to update DNS settings, mainly changing CNAME records. This may take up to 24 hours to fully propagate through DNS systems before taking effect.
Add Your Domain to Blogger
With your blog created and domain prepped, adding your custom URL is straightforward within your Blogger dashboard:
1. Access the Settings menu and click on Publishing.
2. Under “Site Address”, choose the Custom Domain option.
3. Toggle to “Advanced setup” to reveal more configuration settings.
4. Enter your fully qualified domain name, like www.yourbusiness.com.
5. Click the Save button once entered correctly with proper formatting.
Blogger will automatically attempt to verify ownership of your domain through DNS validation. As long as you completed the earlier prerequisite update to point DNS records to Blogger’s servers, verification should complete successfully.
The process may take a few minutes up to a couple hours at most. You can still publish content as normal while waiting. Once verified and saved, visitors to your custom domain will automatically view your Blogger blog pages and posts.
Best Practices When Using a Custom Domain on Blogger
Follow these tips after mapping your domain to maximize visibility, security, and professionalism:
● Enable HTTPS encryption for free through Blogger to force accessing your blog through secure connections.
● Submit an updated sitemap to search engines showing your new domain to aid with rankings.
● Add your custom domain to Blogger’s preferred publisher options to confirm site ownership in Google’s eyes.
● Set appropriate 301 redirects on old blogspot.com URLs to pass link equity to custom domain pages.
A custom domain lends legitimacy, helps branding efforts, and makes marketing easier. Blogger’s process for adding an existing domain to use instead of the platform’s subdomains enables bloggers to enhance growth with a more professional online presence.
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